Success is about.....???

….managing perceptions!! Success is about managing perceptions; of people and products.

No matter how much hard work or smart work goes into achieving targets / pulling-in numbers and being on top of things on the job it is essential for others to perceive it so. Even a mediocre performance can be brought to be highlighted well. Conversely, a star performance can be made to seem ‘not- a- big- deal- after-all’! It is upon us to also pay attention to people’s perceptions of us and our work making sure it is at par and truly projects our accomplishments.

Similarly it is with products. Have you ever wondered why certain brands or companies enjoy a greater market share than the others in the same category? Simple. Customers/buyers perceive them more valuable than others.

The perceived value of any product differs from its actual value. And this is what marks the buying decision. Eg. Consider a product as simple as cookies. Would you like to buy some cookies stored in glass jars in a petty shop or would you go in for a well-packed, well-wrapped roll of cookies with a printed brand name (ingredients remain same in both)? The perceived value (complete package) of the wrapped cookies is higher than the actual value (ingredients) of the cookies. If perceptions are so important in a low-priced, consumable product like cookies; imagine how important a role perceptions play in high-technology, high-value products.

How to enhance perceived value for any product is a topic of my next blog…stay tuned!

To summarize:  Whether it is your job, your business, your product, your personal and professional relationships it is pertinent to keep adding value and enhance the “perceived value” of your offering to customers  who are – the boss, business clientele, user of the product, family and peer group in the respective order! This will definitely take your success to an altogether different altitude.

What you think are the ways perceptions can be enhanced?? Have you faced such deciding moments? Do write to me in the comments section or feel free to email.